Advertising and Social Media Specialist – Mindil Beach Casino Resort

Full Time | Sales & Marketing | NT
Applications close 02-06-2024

Mindil Beach Casino Resort is the ultimate entertainment destination in the Northern Territory. The guest experience is at the heart of everything we do. Boasting over 600 electronic gaming machines, more than 30 exciting table games, four restaurants, and four bars, Darwin’s only five-star beachfront resort with 152 luxury rooms and a myriad of unique function spaces.

We have an exciting opportunity for a Social Media and Advertising Specialist to join our Marketing team. This role looks after all aspects of our brand awareness, reputation and advertising strategies. This includes our online presence, and digital and market footprint, developing and delivering campaigns and content across multiple channels. Please note this role is located on site at Mindil Beach Casino Resort in Darwin.

ABOUT THE ROLE:

  • Develop and implement strategic marketing communications for loyalty members and mass market.
  • Coordinate and/or execute campaigns working closely with the Data Insights Manager
  • Overall responsibility for social media channels including new channels as they develop
  • Create and maintain standalone digital campaigns that align with overall marketing objectives
  • Coordinate scheduling of social media posts across multiple platforms and monitor social channels.
  • Monitor competitor products and marketing activities
  • Assist in the development of digital strategy and tactical planning
  • Implement and evaluate campaigns and communications
  • Prepare reports and evaluate insights.
  • Coordinate with external agencies and suppliers
  • Creation and execution of the property advertising strategy, including all traditional and non-traditional channels.

ABOUT YOU: 

  • You have strong digital marketing experience
  • Highly desired for you to hold a Tertiary qualification in marketing, communications or related field
  • You have previously demonstrated excellence in communication, written, verbal, and visual for the effective delivery of communications to internal and external stakeholders.
  • You are imaginative and creative with a passion for, and understanding of the online and social media
  • You understand and can execute clever and effective market segmentation
  • You have an impressive and continually updating knowledge and technical proficiency across multiple Digital Marketing channels, including email marketing, social media, SEO, PPC, CRO, data analytics, video and display advertising, and stay up to date with new and emerging social media and advertising trends.
  • Strong working knowledge of digital marketing metrics and analytics
  • Experience and working knowledge of digital platforms, such as eDM, social media management, authoring and other software.
  • Skilled in content development for multiple platforms
  • Proactive, self-motivated, highly organised, able to work autonomously and as part of the team
  • Previous experience in database marketing and loyalty programs is highly regarded
  • You can build and manage mutually beneficial relationships with advertisers

Delaware North Companies Australia is a market leader in the hospitality industry with a portfolio spanning: sporting stadiums, airports & transport, leisure & entertainment, resorts, remote services and gaming venues across Australia and New Zealand

If you are after a winning career, APPLY TODAY!

Delaware North is an equal opportunity employer and we welcome applications from all cultures, abilities and genders.

Applications close 02-06-2024